What Are Advantages to Mobile Site Optimization?
Research indicates that one in five Americans access the web through their mobile devices such as smartphones and tablets each day. The next time you’re at a restaurant, riding the subway, or sitting in an airport, take a good look around you, and you won’t be able to help but notice that someone is accessing the web through their phone or smartpad. As a matter of fact, according to a 2015 report from PEW (Pew Research Center), roughly 75 million Americans accessed the web through their mobile devices, which is an increase of nearly 30 percent compared to the previous year. I’ve also seen estimates that anywhere from 60%-75% of Americans access the web through their mobile phones alone.
In addition, in April of 2015, Google changed their algorithms once again to take into account mobile website optimization in organic search results. That means if you’re not optimized for mobile, you’re probably not going to be on page one. Building mobile friendly websites is no longer an option for business owners, it is mandatory!
If this doesn’t spur you to get your website up-to-speed, here are a few more advantages of mobile friendly web design worth considering.:
• Faster download speeds
• Increased user experience
• Engagement and context
• Improve search/SEO performance
• Portability and connectivity
• Better brand identity
• Competitive advantage
Best Mobile Site Optimization Practices
Mobile Site Design: Just like computer website design, it is equally important to design mobile sites that are clutter free and communicate your objectives coherently. Some factors to consider here are avoiding pop-ups, flash and designing for the fat finger – meaning keeping the size of your buttons as large and user friendly as possible. Using responsive design is also a great way to go.
Page Speed – Mobile users are busy people on the go, with little time to spare. Consider that page speed (how fast your website loads) is far more important for mobile users compared to your desktop users. You need to optimize page content and design as well as leverage browser caching, minimize code and reduce website redirects.
Optimization is Key – Because you’re working with less screen space on mobile devices, it is important to optimize your titles, URL’s and Meta descriptions by being as concise as possible, without sacrificing the quality of information. In otherwords, you want to get the same point across with shorter, clearer copy. Creating a mobile app for your business is a great way to enhance the overall mobile experience for your users.
A professional digital marketing agency is in the best position to help you determine what mobile optimization strategy will work best for your business. At Catalyze Digital, we’re here to help! Give us a call today at 1-844-Get-RSLTS or 1-844-438-7758.