Are you overwhelmed with all the online marketing channels available to help your business convert sales online? If so, you’re not alone.
According to a Emarketer’s recent Digital Trends Report, there are 15 things you need to know for 2015 if you’re going to develop a success digital advertising campaign (and I’m sure that’s just the tip of the iceberg). Here are just a few for you to consider:
First – Responsive is your key watchword for 2015. You must figure out how to deliver a consistent message across fragmented screens and consolidated networks, or as I like to call it have an omni-channel presence. It’s imperative for your brand to be present, actionable and relevant across an ever-expanding array of devices, interfaces and touchpoints.
How do you do that? Well, the key issue that might raise for your business is media-splintering: how the heck do you spend the same advertising dollars to get your brand message and story across multiple channels and fragmented screens.
The key for you is real-time personalization. You have to get the message to the right people at the right time. 35% of US internet users said they would like to receive personalized ads or recommendations online. 67% want personalized email, 44% social media, 40% mobile, 36% display. Your customers want recommendations and reviews for specific products, customized webpages, emails, etc.
So how do you do that?
Well, for one, you break it down. Catalyze Digital, Scottsdale’s best digital ad agency recommends that you start with mobile and search:
Mobile touches everything and by the end of 2015 will represent 70% of the total US search audience. Add to that, in April 2015, Google changed their algorithms for getting your website ranked and if you’re not optimized for mobile, chances are, you’re not going to be found, especially on page 1. You’ve got to have a mobile presence and your website has to be SEO optimized for mobile.
Speaking of search engine optimization: did you know that Google changed their algorithms more than 500x last year alone? To help you get on top of organic search, our digital strategist recommends that you work with one of the top advertising agencies who understands how to dominate your competition with organic search results.
You know, with the internet revolution, we are truly in the technology age with 24/7 always-On Commerce and a shopping state of mind. That EMarketer report I referred to, states that the Internet of Things is becoming a THING and could quickly develop into a multi-trillion dollar market. If you’re like me, you want a slice of that pie for your business. You have to have an online presence and be found to get in on it otherwise, you might just be getting pennies on the dollar of what you could be earning online.
Giving your customers the ability to buy through your social website, or social commerce could be a new untapped resource for you.
What about content? I don’t know about you, I’m continuing to see an explosive growth in online content! Consumers are so bombarded by content that cutting through the clutter is getting harder and harder. So what do you do? Your business has to focus on content marketing using relevant, search optimized keywords. You’ve also got to take advantage of social media sharing, which is all about Ego, Info and emo. People share to gratify their ego, to spread information or to create an emotional connection. If you want to reach your consumers, gear your content to ego, info and emo.
And another thing. People are not just creating content by writing and sharing. Video is exploding exponentially online as well! Your customers are creating, watching, spending money on and interacting with video at the fastest pace ever. In 2014 alone, there were over 182.5m US video viewers = 75% of all internet users. In addition, 40% of social network users watch TV or online video and simultaneously chat about it online. That’s big business folks! Using Video SEO is another great way to go.
Did you know that you could make a relatively quick shift in your business simply by seeding videos with reviews by high profile online digital branding influencers?
You don’t want to be left in the dust and lose control due to the increased consumer participation and speed of online communication. So just a few more things our digital consultant recommends you focus on are:
A) Improving your brand personality online, through mobile, search, social and video.
B) Becoming consumer-centric – and find the brand advocates for your business.
C) Cut through the clutter by properly optimizing your site for search.
D) Drive your content outward. Make it Snackable, Multichannel, Technology and data-driven
E) Provide quick-hit insights to speed your consumers buying decision and instant opportunities to up-sell/cross-sell by targeting them while their wallets are open.
Want to know more? Need help with your online marketing plan. Give the best SEO firm a call today at 480-447-9522 or go online and fill out our Discovery Form. We’ll give you a FREE SEO report card of how your website is doing today.
ARTICLE SOURCE REFERENCES:
1 Consumer Affairs. 14 Trends for 2014. Robert Passikoff. November 19, 2013.
2 eMarketer “Key Trends for 2015”. December 11, 2014.
3 On Brands and Word-Of-Mouth, October 11, 2011.
4 WebVideo Marketing Council. 2013 Online Video Marketing Survey and Business Video Trends Report. October 29, 2013.
5 JumpTap and Comscore. “Understanding Today’s Cross Screen Consumer.” September 5, 2013.
6 Harris Interactive blinkx Survey. April 2013.
7 eMarketing MidYear Trends update, June 20, 2013.
8 ChoiceStream August 2012 Survey.