What Are Five Key Ways To Optimize Your Search Results
SEO or search engine optimization is the process of organically improving your website’s ranking and visibility in search engines (outside of paying for specific advertising keywords) to drive consumer action and sales. Search marketing agencies achieve this for you by incorporating SEO digital friendly elements into a website such as relevant keywords, urls, title tags, anchor links, meta tags, image tags and more.
Because Google SEO algorithms are changing rapidly (they changed 500X in 2014 alone), it’s important to keep up with the latest trends and updates to maintain your online marketing edge. Getting to the top is one thing: As a top SEO firm, our goal is to get you there and KEEP you there!
Here are five best SEO practices, which, when implemented correctly, will help you boost your online marketing results and increase your ROI.
1. Content is Still King
What you write in page content on your website matters! Based on what we’re seeing with the most recent algorithm updates, the search giants are focusing less on proper keyword saturation and much more on quality of content and it’s relevance to keywords searched. We cannot overemphasize the importance of ensuring that the keywords your customers are most likely to use to search for you online being added in a natural way to your site copy. The practice of creating high quality content is critical. It’s important for you to focus on the value your content provides to readers.
2. Mobile Friendly Websites will Soar in Rankings
The most recent Google algorithm change was all about mobile, mobile mobile. If your website is not optimized for mobile, you are going to lose rankability. Research indicates that in this year there will be an upwards of 50 billion searches made using mobile devices, so it’s best to leverage these results as soon as possible to create effective mobile marketing strategies. Incorporating responsive web design is a great place to start.
3. Online Security will be another Key area of Focus
eMarketer recently estimated that the ecommerce market online is worth multi-trillions of dollars! That’s big business…and with ecommerce and other payment processing websites now becoming increasingly popular, businesses that incorporate the proper security measures in their domain url structures (such as HTTPS instead of HTTP) and the use of proper security certificates (SSL) will grow in search engine rankings.
4. Visual Based SEO will be Given More Priority
Embedding original, high quality images, graphics and video will transform your website into a search engine results machine. Every one of these pieces of content not only improves your digital branding perception, but also can be tagged for titles, and descriptions for search crawlers to find you. If search crawlers find you, your rankings increase, your visibility increases and then your customers can find you and take action. And with video exploding online, you can combine the use of visuals with your social media strategy to create high performing, results-getting assets for your website. Rich text combined with appealing visual elements compared to just text based web pages will dominate your competition.
5. Negative SEO is DETRIMENTAL to Your Business
If you work with a Black Hat search company employing spammy links directed towards competitor websites, you will be penalized appropriately. Considered negative SEO, this detrimental approach could get your website permanently de-indexed from Google! Simply put, don’t do it!