What is a Cross-Channel Digital Marketing Strategy?
According to data from Experian, 80% of digital marketing agencies will run cross-channel marketing campaigns in 2014, but what exactly does that mean? With cross-channel marketing, consumers receive vital information across multiple locations where they are be participating online. A brilliant example of a well done cross-channel digital ad campaign would be the 2014 #LexusInstaFilm campaign. Lexus ran a campaign which asked their top Instagram followers to meet them on a racetrack, positioned them in very specific positions and had them shoot photos that were then created into a mosaic video, which was posted on Instagram, Facebook and YouTube and quickly went viral. Lexus used the social media campaign to boost its digital sales efforts. You can :
Another important factor in cross-channel marketing campaigns is that companies are asked to consider greater customer centric metrics such as lifetime value, as opposed to simply sales channel metrics and/or click-through rates to evaluate and gauge campaign success.
When businesses today begin to ramp up their offline and online marketing efforts, the biggest question they are faced with is which marketing channel is right for me? Should I focus on developing valuable content, launching an email marketing campaign, building a strong media presence or driving traffic with display advertizing, SEO and SEM? The answer is all of the above and the crucial questions clients usual ask are: how, how much and what’s the priority? As a digital ad agency, Catalyze Digital can work with you to identify and integrate your 12 month omni-channel marketing campaign.
That’s because professional digital ad agencies understand the need to make every customer interaction count in order to increase conversions and achieve better ROI. Cross channel marketing not only allows digital marketers to measure marketing activities across all channels, but delivers a relevant, consistent, and an exclusively tailored experience to the customer’s needs, preferences and context.
Today, there are several channels to connect with your audience, and this number is only expected to increase in the future. As the number of marketing channels continues to soar, the need to implement cross-level marketing strategies will not be an option, it will be essential.
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