What is Web Design?

Website design is the process of planning, creating and updating of websites, and involves several different elements such as website structure, information architecture, navigation ergonomics, user interface, text styles, layout colors and use of interactive features. Everything about a website, the way it looks and works is determined by the website design. The meaning of web design is often perceived solely as a visual aspect, but in reality involves abstract elements as well including user habits, ergonomics, navigation logic and layout tradition that collectively deliver pages to your site’s visitors.

It can be compared to traditional print publishing except that it involves coding languages such as HTML, CSS and other types of graphic services. A professional web design agency does not just focus on the visual aspects of a site and its functionality, but considers the specific needs of the organization, business or group when creating a website. Considering that technology today is growing more rapidly than ever, websites must provide an optimum viewer experience across a wide range of devices from desktop computer monitors to mobile phones and other devices.

Responsive web design is a fabulous new approach to web design, and contours the screen size, platform and orientation according to the user’s behavior and environment. When the user switches across devices, a responsive website will automatically switch to accommodate for image size, resolution and scripting abilities. This simply means that the website should have the capabilities and technology to automatically adjust to the user’s preferences. Your user is then able to see your branding and website design in the most efficient way possible.

Responsive web design is one of the hottest trends today owing to the fact that more and more users are moving away from traditional desktop computers and viewing websites on the go on smaller devices such as tablets, iPads and smartphones. And as a matter of fact, a recent eMarketer report estimates that by the end of 2015, more than 70% of the US search audience will be looking for you via navigation on their mobile phone. The purpose of responsive web design is ensure that your website can be viewed across an array of devices rather. It saves you time and money from having to design an exclusive website for each device. Keep in mind, that if you’re not optimized for mobile, chances are, you’re not going to be at the front of Google for organic search.

Just like choosing a great domain name, it is important that your website stands out from the crowd. With a professionally designed website, you are able to communicate your message to your site’s visitors in a clear and concise way while simultaneously attracting search engines without any technical glitches. A reputable web design company will be able to provide you with a website that is worthy of representing your organization, and one that not only looks great, but does exactly what it is meant to do.

Some of the Web Design Services that Catalyze Digital can offer you for your custom website include:

• Website creation – specializing in WordPress set-up for your business
• Original photography for improved brand perception and SEO ranking
• Information architecture
• Mobile site optimization
• Green hosting (using green technologies to reduce environmental impact)
• Usability testing, user-experience, focus group labs
• Google Analytics site analysis