To catalyze means to produce fundamental change in; to transform!
Catalyze Digital provides fractional digital and AI growth strategy advisory services to mission-driven and growth-focused organizations seeking measurable growth, modernized digital ecosystems, and improved marketing ROI.
The firm was founded on a simple belief: meaningful growth happens when strategy is clear, priorities are aligned, and execution is grounded in real-world experience.
Catalyze Digital partners with organizations to translate complex digital and AI strategy into actionable roadmaps, guiding leaders and teams through growth, transformation, and modernization without adding permanent headcount.
Our Approach
We operate as embedded senior leadership—bringing strategic clarity, operational rigor, and hands-on guidance to organizations navigating growth and change.
Our work sits at the intersection of:
- Digital & AI growth strategy
- Marketing performance optimization
- Data and technology ecosystem modernization
- Digital transformation and change leadership
Rather than offering disconnected tactics, we focus on building integrated growth engines that connect strategy, technology, and execution to business outcomes.
About Victoria Linssen
Catalyze Digital was founded by Victoria Linssen, a senior digital marketing, data, and AI growth strategy advisor with more than 20 years of experience helping for-profit and mission-driven organizations drive measurable growth and lead digital transformation.
Victoria has built and led cross-channel digital strategies, enterprise marketing transformations, and post-merger integrations across financial services, healthcare and pharma, retail, CPG, travel and hospitality, and nonprofit sectors. She is known for pairing big-picture strategic vision with operational execution, translating complexity into clear, prioritized action.
Her career includes developing growth strategies and leading digital initiatives for globally recognized brands such as:
Corporate Clients: Alterna Hair Care, AstraZeneca Pharmaceuticals, British Airways, Epson, Canyon Ranch Resort and Spa, First Merchants Bank, JW. Marriott Hotel, Kraft Foods, Mead Johnson, Nestlé Foods, Procter and Gamble, and Unilever
Nonprofit Clients: American Red Cross, Operation Smile, St. Jude Children’s Hospital, World Vision, American Bible Society, plus a network of more than 100 rescue missions and food banks.
Victoria is also recognized for her people-centered, mission-driven leadership style and her ability to guide large, complex organizations through periods of transformation while keeping growth, clarity, and collaboration at the center.
Education & Background
Victoria holds Bachelor of Science degrees in Business Finance and Visual Journalism. Her background in storytelling and visual communication continues to influence her strategic approach, using narrative as a tool for alignment, influence, and growth.