Using Video to Improve Your Organic Search Results
Although still in its infancy, video SEO is becoming an integral part of having a strong search engine optimization strategy for your online property. Video is becoming an increasingly popular way to communicate information to customers. Videos also tend to garner more interest and social engagement compared to traditional text content, and are easier to understand and relate to as well. Many digital marketers attribute Vimeo and YouTube as sole traffic drivers for video SEO, but embedding your videos on your website is also a great way to improve your search engine rankings in several ways.
When you embed videos into your web pages, crawlers let search engines know that additional content has been added, making those pages more relevant than others. Video search engine optimization is more than just optimizing media on YouTube, but provides search engines with the data they need to include it in more relevant keyword specific search results.
Facts:
• Video SEO improved video stream rankings of the Discovery Channel by an amazing 120%
• Videos embedded on your website are 50 times more likely to attract organic searches
• You can increase your search traffic by integrating a video thumbnail in your search result
• According to Google, 60% or more of its universal searched include video
Video SEO best Practices
Optimizing your videos is similar to content, and once you get the hang of it, the benefits are enviable so here are some best practices:
Creating Videos – First things first, you need to create the video and originality is key here. Once you’ve created your video, you will have to decide where to post it, whether on your site or sites such as YouTube. Hosting on YouTube is relatively easy, and is easier to rank as well considering that it’s the second largest search engine and free. The other advantage of YouTube is that you can create your own branded channel, add annotations for click-through, keywords, scripts and weblinks which also drive traffic to your site.
Use Keywords – When it comes to optimization whether text or video content, using well-researched, relevant competitive keywords is the most important factor that will determine the results. For this, you will have to perform a fair bit of keyword research, and include those search terms in your tags, titles and descriptions.
Description and Title – Part of the video optimization process is having a catchy title that will make your content distinct from the rest. The title should include your primary keywords and even a phone number so that the Google bots can get to the videos easily. With regards to the description, it must be detailed, at least 300 words in length and should give users a clear idea of what the video is all about.
At Catalyze Digital, your Scottsdale Digital Marketing Agency of choice, our seo consultants specialize in telling brand stories through video and original photography. Give us a call at 480-447-9522 to see how we can help your organization use this tool to pump up your SEO and audience brand perception.